google-analytics-4

Shopify Tracking – Custom Pixels – Extended Guide

In the last year Shopify has introduced Custom Pixel. Which according to them “should help you collect customer events on even more pages of your online store, such as the checkout and post-purchase pages“. This is especially relevant since their launch of Checkout Extensibility. If you don’t have any idea what custom pixels are, where […]

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Upgrade to the new Google Analytics 4 Property Header

How to update to the new Google Analytics 4 Property using Google Tag Manager

So Google has announced its new Google Analytics 4 (GA4). Which definitely was about time, as Universal Analytics dates from 2005. I am not sure if you know how old that is, but It was launched when “Don’t Cha” from the Pussycat dolls was still a popular song. But what if you are tracking your

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