If you have worked with Universal Analytics, you might have already stumbled upon the Measurement Protocol. This allows people to send data straight to Google Analytics using an HTTP endpoint. In other words, any device that can be connected to the internet can send data to Google Analytics. Another use case for the Measurement Protocol […]
Finally, Google has launched an API for its new Google Analytics 4 properties. In this article I will explain to you what you can do with the new Google Analytics Data API (GA4) and how you can use Python to retrieve data. Please check out my other article if you haven’t upgraded to the latest
Google Analytics Data API (GA4) with Python [Extensive Guide] Read More »
So Google has announced its new Google Analytics 4 (GA4). Which definitely was about time, as Universal Analytics dates from 2005. I am not sure if you know how old that is, but It was launched when “Don’t Cha” from the Pussycat dolls was still a popular song. But what if you are tracking your
How to update to the new Google Analytics 4 Property using Google Tag Manager Read More »