The Custom Dimension Manager tool for Google Analytics 4 (GA4) fully complies with the Google API Services User Data Policy, including the Limited Use requirements. The tool only interacts with the Google Analytics API to create custom dimensions in your GA4 properties, and does not collect or store any personal information. It does not share …
Introduction Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform. It offers several new features and improvements over its predecessor, Universal Analytics (UA). One of the most significant changes in GA4 is the introduction of a different data model. Instead of having different types of hits such as pageview, events, transaction, …
Google has already deployed Google Analytics 4 for a while now, but you might still be wondering what it is and how it is different from the original Google Analytics. In this article I will explain to you what Google Analytics 4 (GA4) is, how it is different from Universal Analytics, and why you need …
Google Analytics 4 (GA4) – Tutorial [Extended Guide] Read More »
If you have worked with Universal Analytics, you might have already stumbled upon the Measurement Protocol. This allows people to send data straight to Google Analytics using an HTTP endpoint. In other words, any device that can be connected to the internet can send data to Google Analytics. Another use case for the Measurement Protocol …
So Google has announced its new Google Analytics 4 (GA4). Which definitely was about time, as Universal Analytics dates from 2005. I am not sure if you know how old that is, but It was launched when “Don’t Cha” from the Pussycat dolls was still a popular song. But what if you are tracking your …
How to update to the new Google Analytics 4 Property using Google Tag Manager Read More »