In the last year Shopify has introduced Custom Pixel. Which according to them “should help you collect customer events on even more pages of your online store, such as the checkout and post-purchase pages“. This is especially relevant since their launch of Checkout Extensibility. If you don’t have any idea what custom pixels are, where […]
Shopify Tracking – Custom Pixels – Extended Guide Read More »
Introduction Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform. It offers several new features and improvements over its predecessor, Universal Analytics (UA). One of the most significant changes in GA4 is the introduction of a different data model. Instead of having different types of hits such as pageview, events, transaction,
I have been working remotely for a while now, and every time I go to a new place I perform an internet speed test. I need to know if the internet speed is high enough for me to have video calls. Many different websites already exist such as fast.com, speedtest.net, and speedcheck.org. A few weeks
If you have ever tried creating a website, then you know how essential an SSL certificate is. Perhaps you have even added an SSL certificate using for example Let’s Encrypt. But have you ever wondered what a dedicated SSL certificate is? Did you know there are differences between an extended validation SSL certificate, and a
Google has already deployed Google Analytics 4 for a while now, but you might still be wondering what it is and how it is different from the original Google Analytics. In this article I will explain to you what Google Analytics 4 (GA4) is, how it is different from Universal Analytics, and why you need
Google Analytics 4 (GA4) – Tutorial [Extended Guide] Read More »
If you have worked with Universal Analytics, you might have already stumbled upon the Measurement Protocol. This allows people to send data straight to Google Analytics using an HTTP endpoint. In other words, any device that can be connected to the internet can send data to Google Analytics. Another use case for the Measurement Protocol
Recently, I started a side project where I was working with Facebook Lead Generations Ads. My idea was to get a list of names and email addresses that had a specific interest and then send them an automated email. So first I connected my Facebook ads to a free HubSpot account and then I wanted
One of the first tasks I was given when I started working as a Growth Marketer, was to retrieve email addresses from certain companies. First of all, I want to mention that this article is not an encouragement for people to start collecting email addresses, nor sending unsolicited emails to these people. However, as a
Although text messaging is a dying activity, we are still used to getting automated text messages from companies. Perhaps you are a start-up that wants to know how they can bulk send automated text messages to their new clients, or maybe you have some personal project where you need to send automated text messages to
Finally, Google has launched an API for its new Google Analytics 4 properties. In this article I will explain to you what you can do with the new Google Analytics Data API (GA4) and how you can use Python to retrieve data. Please check out my other article if you haven’t upgraded to the latest
Google Analytics Data API (GA4) with Python [Extensive Guide] Read More »